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Stretching Sole-utions for the Upper and Lower Body (DVD)
Ever wonder why the best stretching programs always seem to 'come up short?' Although stretching has been shown to be a reasonably good technique for enhancing movement, it is far from being sufficient. Stretching 'Sole-utions' for the Upper and Lower Body explains how using small equipment can enable participants to experience a comprehensive...
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TOMA - Marketing Magic for Your Small Business (DVD)
One of the best ways to bring people through the door of personal trainers is through TOMA: Top of Mind Awareness. When people in your community think of personal trainers, do they think of you? If not, you need to get the word out by establishing TOMA for your business! TOMAÑMarketing Magic for Your Small Business takes you step-by-step through...
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Are Your Warm-Ups Hitting the Mark? (DVD)
Although active dynamic warm-ups have become more widely accepted in recent years, and serve as a staple element in the training programs of most collegiate and professional sports teams, several critical attributes of this physical endeavor have been overlooked. Are Your Warm-Ups Hitting the Mark? explains how kinesthetic awareness, proper body...
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TRX® Suspension Training Techniques for Functional Strength, Core Conditioning, and Flexibility (DVD)
TRX® Suspension Training Techniques for Functional Strength, Core Conditioning, and Flexibility reviews why some of the most accomplished athletes in the world are using this new and effective training modality to help improve their performance. The DVD explains the basics behind suspension training and offers solutions for anchoring the unit,...
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Force and the Nervous System: You Have a Lot of Nerve (DVD)
From core training and powerlifting to cardiovascular conditioning and balance training, efficient muscular contraction is an integral goal of such efforts. Force and the Nervous System: You Have a Lot of Nerve presents an overview of the factors that dictate how a person's muscles respond to the exercises that a fitness professional prescribes....
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Pricing Your Services (DVD)
Pricing Your Services offers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of the issues that face owners, general managers, fitness managers, and trainers when it comes to pricing training services. The DVD covers a variety of key factors involved in...
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Scope of PracticeWhere Fitness Ends and Nutrition Begins (DVD)
Adhering to sound nutritional practices is an essential part of any well-considered fitness program. Unfortunately, some fitness professionals are confused about how much and what types of nutrition information they should give to their clients. Scope of PracticeÉWhere Fitness Ends and Nutrition Begins discusses what a proper scope of practice...
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Getting Serious About Functional Training (DVD)
Getting Serious About Functional Training reviews the concepts underlying functional training and explains why they pose challenges for many traditional training methods. The DVD explores why 'posture first' training helps address compensation and mobility issues before performance and offers a hands-on approach to integrated multi-joint training...
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Partner and Small-Group Training (DVD)
Expanding business and income options demands creativity. Partner and small-group training is not only an efficient way for personal trainers to increase their income, it can attract potential clients who might otherwise not have been attracted to private personal training. Partner and Small-Group Training provides an overview of key factors...
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Periodization for Everyone (DVD)
Periodization has been used to help optimize training responses in athletes for decades. Featuring a hands-on demonstration, Periodization for Everyone links the scientific to the practical and explains how fitness professionals can apply this powerful tool to provide maximal benefits and functional improvement for their clients, regardless of...
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The Never-Ending Looking Glass of Movement (DVD)
By observing a movement actively, passively, toward gravity, away from gravity, with different lever length, and other changing variables, fitness professionals can get a better idea of precisely what their clients need. Are they really 'tight?' Does a mobility or stability issue exist? The Never-Ending Looking Glass of Movement examines three...
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Breaking AwayFrom Club Trainer to Entrepreneur! (DVD)
As the fitness industry evolves, more trainers are breaking away from the safety net of being employed and venturing out into the world of entrepreneurship. Making the decision to go out on their own is the easy part! From developing a solid business plan to creating a successful marketing strategy and brand, much more needs to be learned....
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Journey to Success: How to Sell Without Selling! (DVD)
All factors considered, everyday consumers, who can potentially be or who are actually utilizing the services of a fitness professional, are becoming better educated. In the process, they are better able to assess their own needs and discern substance from hype. Journey to Success: How to Sell Without Selling! explains how easy it is for personal...
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Cycle Reebok: Interval Training (DVD)
Cycle Reebok: Interval Training presents a detailed overview of information and guidelines for indoor-cycling instructors that will allow them to take their cycling classes to the next level by using proven interval-training techniques. The four key elements of a balanced and maximally effective cycling program are reviewed and an explanation of...
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Cycle Reebok: Performance Plus (DVD)
Cycle Reebok: Performance Plus reviews the four key interval-related elements of an effective indoor-cycling program and explains how to apply them in a systematic, stepwise pattern of pre-planned workouts that will allow instructors to take their exercisers beyond their existing fitness plateaus. The DVD also demonstrates a system that is...
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The Games-as-Aerobics Approach to Physical Activity (DVD)
The 'Games-as-Aerobics' Approach to Physical Activity features an approach to exercise that stresses fun, pleasure, and repeated success. Calisthenic and endurance activities are camouflaged as games, relays, or stunts that incorporate ball passing and other movement skills for variety. Game rules are often modified to minimize skill and...
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Passive Stretching Techniques (DVD)
Passive Stretching Techniques presents step-by-step instructions on how personal trainers can passively stretch their clients. The process is both effective and appealing. Based on the premise that 'the personal trainer does the work, while the client relaxes and reaps the benefits,' the DVD details simple techniques that personal trainers can...
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Environmental Influences on Physical Activity (DVD)
All of us are concerned with the epidemic of sedentary lifestyles, but how did we get here? More and more people believe that modern civilization has made it all too possible to lead very sedentary lives. At the same time, it is more difficult to be physically active. In Environmental Influences on Physical Activity, a leading health psychologist...
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Use It or Lose It: How We Get to Be Who We Are (DVD)
A person's anatomy and function depend on energy flow. Considerable information exists about the molecular details of how exercise activities integrate and impact every aspect of the human body in a positive manner. A lack of information about the health-related benefits of exercise is no longer the problem, however. In insightful detail, Use It...
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Confidence Makes Things Happen (DVD)
Confidence is a result of how people think, what they focus on, and how they react to the events in their life. It's often difficult to develop confidence in this negative and critical environment in which we live. Most performance problems are associated with negative self-talk or irrational thinking. Once an irrational attitude takes root, a...
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Confront Obstacles in Life With Courage (DVD)
Every person in this world faces difficult circumstances in life, but individuals cannot let life's continual challenges dictate their attitude or pursuit of success. They must learn how to accept conflict as a part of daily existence and a natural way of life. Learning how to accept trials and tribulations in life will develop a person's...
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The Effectiveness of Humor in Leadership Roles (DVD)
Humor isn't about the art of telling a good joke. Rather, it involves relating to something that individuals already have inside themselvesÑa sense of laughter. Humor is one of the most important ingredients of a healthy and balanced life, yet is often mistaken as wasted time, lack of concentration, and lack of productivity. The DVD explains why...
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Positive Words Produce Powerful Results (DVD)
Words are powerful weapons and can do great damage to others if used in an inappropriate manner. A single bad word can change a life dramatically. Positive Words Produce Powerful Results reviews how words and gestures can change emotions in a positive or negative way. The DVD explains why the most important thing for people to remember is that...
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Group Fitness Instructor Manual: ACE's Guide for Fitness Professionals (Second Edition) (Book)
Start your fitness career by becoming an ACE-certified Group Fitness Instructor. Get prepared for the certification exam by studying with ACE's manuals and study aides. The Group Fitness Instructor Manual was designed to prepare fitness professionals to work in group and class settings. Developed and written by 17 of the industry's top experts,...
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The Dollars and Sense of Selling Campus Recreation Programs (DVD)
The Dollars and Sense of Selling Campus Recreation Programs presents a detailed overview of how campus recreation professionals can successfully market and sell their programs and services. Emphasizing a problem-solving approach, the DVD discusses and explains proven techniques for nabbing, capturing, and closing a sale. Among the topics covered:...
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Strength Training for Women (DVD)
Strength training offers numerous benefits to women. In fact, 'muscles do matter' for women who want to enrich their physical health, uplift their mental health, enhance their appearance, and improve their physical performance capabilities. Strength Training for Women provides detailed information and suggestions concerning how to design sound...
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Attracting and Motivating the Sedentary Market (DVD)
Despite the fact that a substantial amount of documented information concerning the benefits of exercise exists, less than twenty percent of Americans engage in exercise on a regular basis. Attracting and Motivating the Sedentary Market offers a field-tested model for getting the physically inactive to engage in meaningful exercise. The DVD...
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Developing the Young Athlete (DVD)
Developing the Young Athlete presents an overview of the key steps involved in developing the foundation necessary for a well-rounded athlete. Starting with a proper warm-up of dynamic flexibility, to footwork and agility drills, through the speed mechanics for running and vertical technique for jumping, this DVD is designed to serve as an...
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Concepts of Leadership (DVD)
With the ever-increasing emphasis in corporations, industry, and society on flatter organizational structures, team management, and decentralized decision-making, sound leadership is required at all levels of an organization. Concepts of Leadership examines leadership in the context of such a work environment and details the essential concepts of...
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Internalizing Healthy Motivation: Better Than a Client Cam (DVD)
Internalizing Healthy Motivation: Better Than a Client Cam presents a step-by-step overview of the factors that 'motivate' and 'de-motivate' individuals to engage in exercise on a regular basis. The DVD also provides several proven strategies for helping individuals attain a positive level of motivation towards exercise. Among the topics covered:...
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